We are highly experienced in both the fieldwork and analytical demands of executing both large- and small-scale tracking studies for market research purposes. To ensure data quality and collection efficiency, we employ our own dedicated fieldwork force.
However, design, data collection and analysis are only part of the equation – the major difference is in how we synthesize and drill down to report concise findings and opportunities for your business, and provide ongoing real time ‘pulse monitoring’ for marketers through our Potentiate technology platform.